|
Big Spaceship is a Brooklyn-based digital creative agency that creates connected experiences, products and platforms. Founded in 2000, Big Spaceship’s culture and crew have been profiled by Harvard Business Review and recognized among Advertising Age’s “Best Places to Work in Marketing and Media” three years in a row. In 2011, Big Spaceship was named among Fast Company’s “Most Innovative Companies.” Big Spaceship has worked with clients including Adobe, Chobani, Crayola, Google, YouTube, GE, HP, Shake Shack, and Wrigley, and has a growing IP portfolio including Corpsify, Pretty Loaded, Taco Finder and The Most Awesomest Thing Ever. == Background == Big Spaceship was launched during the dot-com bubble. During those years, interactive agencies emerged in response to demand for creative and marketing solutions for digital media,〔(Revolution UK "Agency Survey 2005: Coming of age for digital agencies" Sep 13, 2005 )〕 which largely defied the existing marketing standards of print and broadcast media. At the 2008 Cannes Lions International Advertising Festival, BBDO New York accepted several awards for The HBO Voyeur Project.〔(Adweek “Confusion in Cannes” June 23, 2008 )〕 crediting Big Spaceship as a production company, despite the digital agency’s larger role in evolving the creative concept for interactive media. Big Spaceship CEO Michael Lebowitz responded by encouraging an open dialogue within the industry, advocating for appropriate or shared credit when agencies of different specialties collaborate.〔(Creativity Magazine "HBO 'Voyeur' Collaborator Calls Cannes Prizes Unfair" June 25, 2008 )〕 That same year, Lebowitz co-founded the Society of Digital Agencies (SoDA). Today, among a larger set of digital agencies, Big Spaceship differentiates itself through its collaborative process in both product and communications design. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Big Spaceship」の詳細全文を読む スポンサード リンク
|